Be Good 50 Changemakers Campaign
Our world feels increasingly divided, and the trails, public lands, and natural spaces that bring us together are at risk. At Be Good, we believe the best way to protect these places is to inspire people to connect with them—because when we spend time outdoors, we gain a deeper appreciation for nature and a stronger desire to preserve it.
In 2025, we’re committed to empowering 50 Changemakers to use the bike as a tool to create impact. These individuals will foster personal growth, build community, and inspire at least 50 others to embrace and protect the outdoors. With the power of 50-50-50, this ripple effect will help ensure that the spaces we cherish remain accessible for generations to come.
The bike is more than just a mode of transport—it’s a gateway to connection, freedom, and joy. It takes us through the landscapes we love, reminding us why these places are worth saving.
Join us as we fundraise to make the 50 Changemakers Campaign a reality. Together, we can build a better world—one pedal stroke at a time.
OUR STORY:
Two Words, One Mission
Be Good™ began with a father’s words and a daughter’s mission. Inspired by her transformative experience and life changing connection riding her bicycling to her father’s crash site in Laos, Rebecca Rusch created the Be Good Foundation to help remove what the war left behind. 250 million bombs were dropped during the Secret War in Laos; 80 million failed to detonate. Be Good began its work by supporting the removal of UXO (unexploded ordnance) in Laos; transforming lives through safe means of travel (by foot and bike) for children and villagers throughout Laos.
We expanded our transformative mission to assure the all people experience the power of the bike through our individual scholarships program, our grant making, and our girls mentorship programs.
Our vision is clear: together, we can to build a better world one pedal stroke at a time.
