Mines Advisory Group workers standing together

BE GOOD FOUNDATION IMPACT

Grant Program

During her journey by bike along the Ho Chi Minh Trail, Rebecca Rusch observed firsthand the ongoing destruction created by Vietnam-era bombs dropped on Laos and surrounding areas. As a Gold Star Daughter, this journey to her father's crash site and resting place (documented in the film Blood Road) was the genesis for the Be Good Foundation. Be Good Foundation began its work by clearing unexploded ordnance (UXO) in Laos, transforming lives through safe means of travel (by foot and bike) and exploration.

We expanded our transformative mission to create opportunities for all people to experience the healing, empowerment, and evolutionary power of the bike through our grant program. We provide grants to organizations using bicycles to transform lives and communities within our focus areas of BIPOC, LGBTQIA+, military members, paracyclists, women, and youth in cycling.

Apply for our grant program here. Applications are open through November 24, 2024, and awards will be announced in December.

Similar to the hub and connective spokes of a bicycle, the Be Good Foundation serves as a hub that facilitates connections that empower individuals, groups, and communities to experience the physical, mental, and social benefits of cycling.

Apply for a Be Good Grant

Our Beneficiaries

In 2023 we focused on diversifying our fundraising efforts to expand events throughout the year. We added multiple fundraising rides and brought back Blood Road screenings to our fundraising efforts. We also put more focus on our end-of-year campaign, through which we raised 25% of the year's funds.

Historically 50% of our fundraising came from one event, Rebecca’s Private Idaho. We are excited to see events and funds becoming more evenly disbursed throughout the year.